TikTok LIVE Fest Awareness Campaign

Tasked with the production of three awareness videos for the UK, focused on raising awareness of how gifting on TikTok LIVE can positively impact creators’ lives. The videos were aimed at non-gifters, gifters, and creators and fans on the app, focused on educating viewers about TikTok LIVE Gifting, featuring creators who have thrived thanks to the support they've received on the platform.